Identity Design

Wildflour Bakery

Wildflour Bakery creates custom, inspired baked goods and granola out of Toronto. Working on founder Anya Abramczyk’s request for something “bright, fun and a little silly,” this logo features a throwback flower with Betty Boop-esque eyes in multiple colourways.

Dag’s Dyes

Adam Sondag of Dag’s Dyes makes custom tie-dye apparel and products combining traditional methods with innovative designs. Colour is crucial to every dye artist, so Adam chose his own palette of bright hues to work with.

Erica Leal Jewellery 

Award-winning jewellery designer and goldsmith Erica Leal crafts bold forms using precious metals, natural and lab-grown stones, and her signature acrylic mosaic inlays. Erica wanted a hand-painted logo to contrast with the architectural shapes and structural nature of her pieces. I first painted, then scanned and digitally manipulated each letter to create a wholly new mark.

Happy Box Studio 

Happy Box Studio is an all-in-one solution for storage, organization and movement. Each box is made in Canada from natural birch with magnetic lids and built-in handles. Along with creating an identity guide for Happy Box, I created product sheets, original illustrations, promos and prop-styled photographs.